Terms & Conditions

Definitions

In these Terms and Conditions, the following words and expressions have the meanings set out below unless the context requires otherwise:

Acceptance of These Terms

By using our website, submitting an enquiry or audit request, or engaging our services in any capacity, you confirm that you have read, understood, and agree to be bound by these Terms and Conditions.

If you are entering into these Terms on behalf of a business or organisation, you confirm that you have authority to bind that entity to these Terms. If you do not have that authority, or if you do not agree with any part of these Terms, you must not use our website or engage our services.

These Terms apply to all services we provide and supersede any previous terms, agreements, or representations made in connection with our services, unless expressly agreed otherwise in writing by a director of Local SEO Services London.

Our Services

Local SEO Services London provides specialist local search engine optimisation services to London and Greater London businesses. Our services include but are not limited to:

• Google Business Profile optimisation and management
• Google Map Pack ranking campaigns
• Local citation building and NAP consistency management
• Local link building and digital PR outreach
• Technical SEO auditing and implementation
• Local content strategy and production
• Review acquisition system setup and management
• One-off local SEO consultancy and strategic engagements
• White-label local SEO delivery for agencies
• Local SEO packages for small businesses

The specific services to be provided in any engagement are set out in the Statement of Work or engagement confirmation. We reserve the right to amend, update, or discontinue any service offering at any time, provided that any such change does not affect services already confirmed under a binding Agreement.

We provide services exclusively for London and Greater London businesses. We reserve the right to decline any engagement outside this geographic scope.

Engagement & Onboarding

Work begins on the Commencement Date confirmed in writing. The first month of a retainer engagement is the Discovery and Audit phase. During this phase, we conduct a full technical SEO audit, keyword research, competitor analysis, and produce a 12-month strategic roadmap. This work is delivered as part of the Monthly Fee — there is no separate setup charge.

To deliver the Services, we require access to the following platforms, which the Client must provide within five business days of the Commencement Date:

• Google Search Console — view and manage access
• Google Analytics 4 — analyst access
• Google Business Profile — manager access
• Website CMS — editor or developer level access as required by the agreed scope

Failure to provide required access within a reasonable timeframe may delay campaign commencement and delivery milestones. We will not be held responsible for delays attributable to the Client's failure to provide timely access.

You agree to provide reasonably prompt responses to our requests for information, content approvals, and feedback. Campaign performance may be affected by delayed responses, and we accept no liability for underperformance attributable to such delays.

Our free SEO audit service is offered without obligation and without the formation of a contract for ongoing services. The audit is provided as a courtesy to prospective clients. No personal data collected during the audit process will be used for any purpose other than delivering the audit and following up on your enquiry.

Fees, Payment & Invoicing

Our services are provided on a rolling monthly retainer basis. The Monthly Fee is as specified in the Statement of Work or engagement confirmation. All fees are quoted exclusive of VAT, which will be added at the prevailing UK rate where applicable.

Our current published package pricing is available at localseoserviceslondon.com. Published pricing is indicative. The precise fee for your engagement will be confirmed in writing before work commences.

Invoices are issued monthly in advance. The first invoice is issued on or around the Commencement Date. Subsequent invoices are issued on the same calendar date each month thereafter.

Payment is due within 14 days of the invoice date. We accept payment by BACS bank transfer and other methods confirmed in writing. Payment details will be included on each invoice.

Where payment is not received within 14 days of the invoice date, we reserve the right to:

• Suspend delivery of services until payment is received in full
• Charge statutory interest on overdue amounts in accordance with the Late Payment of Commercial Debts (Interest) Act 1998, at the rate of 8% above the Bank of England base rate
• Claim reasonable debt recovery costs in accordance with the same Act

We may adjust our Monthly Fee at any time on not less than 30 days' written notice. If you do not accept the revised fee, you may terminate the Agreement with 30 days' notice under Clause 6.2 and no further fees will be payable after the effective termination date.

All fees paid are non-refundable unless otherwise required by law. Work completed in any billing period is billable regardless of whether you choose to proceed with subsequent months.

Termination & Notice

Our retainer engagements are provided on a rolling monthly basis. There is no minimum contract term. Either party may terminate the Agreement by providing 30 days' written notice to the other party. Notice must be provided by email to the contact address confirmed at the start of the engagement.

If you wish to end our engagement, you must notify us in writing (email is sufficient) providing 30 days' notice. You will be invoiced for the 30-day notice period. Work will continue during the notice period unless otherwise agreed in writing.

We reserve the right to terminate the Agreement immediately on written notice if:

• You fail to pay any invoice within 30 days of its due date
• You materially breach any provision of these Terms and fail to remedy that breach within 14 days of written notice requiring you to do so
• You become insolvent, enter administration, or make arrangements with your creditors
• You request or instruct us to undertake any work that we reasonably believe would violate Google's Webmaster Guidelines, constitute spamming, or create an unacceptable legal, ethical, or reputational risk

On termination for any reason:

• All outstanding fees up to and including the termination date become immediately due and payable
• We will provide a written handover document summarising work completed, work in progress, and recommended next steps
• All Deliverables produced and paid for up to the termination date remain the Client's property
• Each party will return or securely delete the other's confidential information within 14 days of the termination date
• We will remove our access to your website, GBP, analytics, and any other accounts within 5 business days of the termination date

Deliverables & Ownership

Upon receipt of full payment for the relevant billing period, all Deliverables produced during that period become the property of the Client. This includes written content, schema markup code, GBP posts, strategic documents, and campaign reports.

Ownership transfer is contingent on full payment. Where any invoice remains outstanding, we retain ownership of the Deliverables produced in that billing period until payment is received in full.

While the Agreement is in force, we grant you a licence to use all Deliverables for the purposes for which they were produced. This licence is non-exclusive, non-transferable, and limited to the scope of your business as described in the Agreement.

Where Deliverables are implemented directly on your website (such as schema markup, page content, or technical fixes), those implementations become part of your website on delivery and payment. You are responsible for maintaining, backing up, and preserving those implementations after the engagement ends.

Intellectual Property

All intellectual property subsisting in our methodologies, frameworks, tools, templates, processes, and know-how — including our holistic SEO methodology, topical mapping frameworks, and campaign management systems — remains our exclusive property. Nothing in these Terms transfers ownership of our pre-existing IP to you.

All content on the localseoserviceslondon.com website — including text, graphics, service descriptions, case studies, testimonials, and methodology descriptions — is protected by copyright and is the property of Local SEO Services London. You may not copy, reproduce, republish, or redistribute any content from our website without our prior written consent.

Any intellectual property you provide to us — including your brand materials, existing website content, business information, photographs, and trade marks — remains your property. You grant us a licence to use this material solely for the purpose of delivering the Services under the Agreement.

Unless you expressly object in writing, we reserve the right to reference the results of your campaign in our case studies, portfolio, and marketing materials. We will not disclose confidential business information or identify you by name without your prior written consent. Objections to such use should be notified to us in writing before or at the start of the engagement.

Confidentiality

Each party agrees to keep confidential all information received from the other party that is designated as confidential or that a reasonable person would recognise as confidential given its nature and the circumstances of disclosure. This obligation applies during the Agreement and for a period of three years after termination.

We will not disclose your confidential business information, campaign data, or strategic information to any third party without your consent, except:

• Where required by law, regulation, or court order
• To our team members who need access to perform the Services (all of whom are UK-based and bound by confidentiality obligations)
• To our professional advisers under equivalent confidentiality obligations

For clients engaging our white-label local SEO service, we enter into a specific non-disclosure agreement before work commences. End-client identities are never disclosed to third parties without your express written consent.

No Guarantee of Search Engine Rankings

We will use our professional skill and experience to develop and execute strategies that are designed to improve your local search visibility. We will apply the current best practices for local SEO, including those aligned with Google's published guidance and our proprietary holistic SEO methodology. We will report transparently on the work undertaken and the results achieved.

You acknowledge and accept that:

• Search engine algorithms change frequently and without notice, and these changes may affect your rankings positively or negatively
• Competitor actions, new market entrants, and changes in search behaviour may affect your relative rankings regardless of the quality of our work
• Local SEO is a long-term channel — results typically develop over three to twelve months and are not guaranteed to appear within any specific timeframe
• Results achieved in previous campaigns for other clients (including those referenced in our case studies) are not indicative of results that will be achieved in your specific campaign

Any outcome projections or indicative timelines shared by us are estimates based on professional experience and are not contractual commitments.

Limitation of Liability

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any other liability that cannot be excluded or limited by English law

Subject to Clause 11.1, we shall not be liable to you for any:

• Loss of profit, revenue, or business
• Loss of anticipated savings
• Loss of goodwill or reputation
• Loss of data or corruption of data
• Indirect or consequential loss of any kind

This exclusion applies whether such loss arises in contract, tort (including negligence), breach of statutory duty, or otherwise, even if we have been advised of the possibility of such loss.

Subject to Clause 11.1, our total aggregate liability to you under or in connection with the Agreement, whether in contract, tort, or otherwise, shall not exceed the total fees paid by you to us in the three calendar months immediately preceding the event giving rise to the claim.

We shall not be liable for any Google Business Profile suspensions, algorithm penalties, ranking decreases, or other adverse actions taken by Google or any other search engine, provided that we have performed our services in accordance with published search engine guidelines. We will use reasonable endeavours to remedy any such adverse action where it falls within our ability to do so.

Client Obligations

You agree to:

• Provide accurate, complete, and truthful information about your business, including your registered business name, address, telephone number, and the services you provide
• Provide required platform access in a timely manner as described in Clause 4.2
• Not to take any action with your Google Business Profile, website, or other digital assets that directly contradicts or undermines the work we are undertaking without first consulting us
• Ensure that your business complies with all applicable laws and regulations, and that the services you offer are legal in the United Kingdom
• Not to engage another agency or freelancer to carry out conflicting local SEO work on the same assets during our engagement without informing us
• Promptly notify us of any material changes to your business, including changes to your business address, trading name, phone number, operating hours, or services offered
• Pay all invoices within the payment terms set out in Clause 5

Third-Party Platforms & Services

Our services involve working with and on third-party platforms including but not limited to Google Business Profile, Google Search Console, Google Analytics, and third-party directories and citation sources.

You acknowledge that:

• These platforms are operated by third parties beyond our control. Their terms of service, features, algorithms, and policies may change at any time
• We cannot guarantee the continued availability or performance of any third-party platform
• By engaging our services, you authorise us to act on your behalf on the relevant third-party platforms within the scope of the agreed services
• You retain ultimate ownership and responsibility for all accounts — we act as your authorised representative, not as account owner
• We will manage only those accounts and access permissions expressly agreed in the Statement of Work

Links to third-party services referenced on our website — including Yell.com, 192.com, Booking.com, and others — are provided for reference and convenience. We are not responsible for the content, services, or practices of any third-party website.

Use of Our Website

You may use our website for lawful purposes only. You must not use our website in any way that is unlawful, harmful, deceptive, or that infringes any third party's rights.

You must not:

• Attempt to gain unauthorised access to any part of our website, server, or database
• Transmit or upload any viruses, malicious code, or other harmful material
• Systematically extract data from our website using automated tools (scraping) without our prior written consent
• Use our website to send unsolicited communications of any kind
• Copy, reproduce, or republish our website content without our express written permission

We use reasonable endeavours to maintain the availability of our website but do not guarantee uninterrupted access. We may withdraw or modify website content at any time without notice and without liability to you.

The content on our website is provided for general information purposes. While we take care to ensure accuracy, we make no representation or warranty as to the completeness, accuracy, or currency of the information. Pricing, service inclusions, and availability are subject to change and will be confirmed in writing for each engagement.

Data Protection

Both parties agree to comply with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our collection and use of personal data in connection with the provision of services and your use of our website is governed by our Privacy Policy, which forms part of these Terms and Conditions and should be read alongside them.

Where we process personal data on your behalf in the course of delivering the Services (for example, where we manage your Google Business Profile and access data about your customers), we act as a data processor and you act as the data controller. In such circumstances, we will:

• Process personal data only on your documented instructions
• Ensure that all personnel who process the relevant personal data are subject to a duty of confidentiality
• Implement appropriate technical and organisational security measures
• Not engage sub-processors without your prior written consent
• Assist you in responding to data subject rights requests and other obligations under data protection law
• Delete or return all personal data on termination of the Agreement

We are registered with the Information Commissioner's Office under registration number ZB441872. You can verify our registration at ico.org.uk.

Disputes, Governing Law & Jurisdiction

If a dispute arises in connection with the Agreement, both parties agree to attempt to resolve it through good faith negotiation before commencing formal legal proceedings. To initiate this process, the party raising the dispute should notify the other party in writing, setting out the nature of the dispute and the resolution sought. The parties will then have 30 days to attempt resolution before either may pursue formal proceedings.

These Terms and Conditions, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of England and Wales.

The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter.

General Provisions

These Terms and Conditions, together with any Statement of Work or engagement confirmation, constitute the entire agreement between the parties in relation to the subject matter hereof and supersede all prior agreements, representations, and understandings.

We may update these Terms and Conditions from time to time. The current version will always be available at localseoserviceslondon.com/terms-and-conditions/. We will notify existing clients of material changes by email with not less than 30 days' notice. Continued use of our services after the effective date of any amendment constitutes acceptance of the revised Terms.

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be deemed severed from the remainder of the Terms, which shall continue in full force and effect.

No failure or delay by either party to exercise any right or remedy under these Terms shall constitute a waiver of that right or remedy. No single or partial exercise of any right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.

Neither party shall be in breach of these Terms or liable for any delay or failure to perform its obligations if such delay or failure results from events beyond its reasonable control, including but not limited to acts of God, pandemic, government action, or major internet outages. The affected party shall notify the other as soon as reasonably practicable and shall resume performance as soon as the force majeure event ceases.

You may not assign, transfer, or subcontract any of your rights or obligations under these Terms without our prior written consent. We may assign the benefit of these Terms in connection with a sale or transfer of all or substantially all of our business, provided that the assignee assumes all our obligations under the Terms.

These Terms do not confer any rights on any third party under the Contracts (Rights of Third Parties) Act 1999 or otherwise, except where expressly stated.

All formal notices under these Terms must be given in writing. Email is an acceptable form of written notice for all purposes under these Terms. Notices sent by email are deemed received on the next business day following transmission, provided no delivery failure notification is received.

Contact Us

If you have any questions about these Terms and Conditions, wish to discuss an engagement, or need to give formal notice under these Terms, please contact us using the details below:

These Terms and Conditions were last updated on 1 April 2026. Previous versions are available on request.