Founder & Lead Consultant
Marcus Webb — The Strategist Behind Every Campaign
Marcus Webb has 11 years of experience in SEO and digital marketing, with a specialist focus on London local SEO, Google Business Profile optimisation, and topical authority methodology. He founded Local SEO Services London in 2018 after five years in senior SEO roles at two London digital agencies, where he led local search campaigns for regional and national brands.
Every client campaign is led directly by Marcus. He personally produces the initial strategy, oversees all deliverables, and is the named contact on every account throughout the engagement. There are no account managers, no offshore delivery teams, and no templated work.
Marcus has delivered local SEO campaigns for 140+ London and Greater London businesses across healthcare, legal, trades, hospitality, retail, financial services, and professional services — from sole traders in Hackney to mid-market firms in the Square Mile.
"I built this agency because London businesses deserve better than national agencies that swap 'Manchester' for 'London' on a template page and call it a local strategy. Every campaign I run starts with a genuine topical map of the client's market and ends with measurable ranking growth in the Map Pack. I put my name on every deliverable. That accountability is the point."
SEO Methodology
Industries Covered
Specialist Team
Three Specialists. One Focus: Your Rankings.
Each team member owns a defined area of your campaign. You know who is doing what, why, and when. No vague "team" doing unnamed tasks behind the scenes.
- Full technical SEO audit — crawlability, indexation, speed, Core Web Vitals
- Schema markup deployment — LocalBusiness, FAQPage, Service, Person, Review
- Site architecture and internal link structure design
- Page speed optimisation and LCP / CLS / INP fixes
- Crawl error resolution and Search Console monitoring
- On-page optimisation: title tags, meta descriptions, heading structure, entity clarity
- E-E-A-T content production — borough pages, service pages, industry guides
- Topical authority mapping and content gap analysis
- Borough location page writing — covering North London, Central London, and all 32 boroughs
- FAQ content production targeting PAA and featured snippet opportunities
- Topical cluster architecture — building the semantic web around your core service
- Content refreshes and updating existing pages for freshness signals
- Local citation building — 30–60 UK directories, NAP audit, duplicate removal
- NAP consistency management across all platforms and directories
- Google review acquisition systems — QR codes, SMS flows, email sequences
- Review monitoring and response management across all platforms
- Reputation monitoring — Trustpilot, TripAdvisor, industry-specific platforms
- Digital PR outreach for local link acquisition — journalists, BIDs, local press
How We Work
One Team. Clear Ownership. No Gaps.
Every campaign at Local SEO Services London runs on a clear division of ownership. You always know who is responsible for what — and so do we. There are no handoff failures, no communication gaps, and no tasks that fall through the cracks because "the team" is handling it.
Marcus leads every campaign strategy and is your single point of contact. Sophie handles the technical foundation. Tom builds the content architecture. Yemi manages everything off-site. Together, the four parts of your campaign are delivered by the person who specialises in exactly that discipline.
This structure means no junior staff learning on your budget, no account managers relaying messages, and no outsourced work being delivered by people who have never spoken to you. We are a small, specialist team by design — because that is what produces the best results in London's competitive local search landscape.
Every deliverable is produced by a named UK-based team member. Always.
You speak directly with the person doing the work, not a middleman.
Every strategy is built from a fresh topical map of your specific market.
Your budget is not training budget. Every person on your campaign is a specialist.
We do local SEO only. We do not do ads, web design, social, or PR.
Rolling monthly. If we stop delivering, you stop paying. Simple as that.
Who Does What on Your Campaign
Work With Us
Ready to Work With a Team You Can Name?
In 30 minutes on a free audit call, Marcus will review your website live, show you your biggest London ranking opportunities, and introduce you to the specific team members who would work on your campaign.
No obligation. No hard sell. A real reply from a named consultant within 4 business hours.