Came to us in March 2023 ranking on page 4 for "cocktail bar Shoreditch" and completely invisible in the Map Pack. Google Business Profile had been unclaimed for six months. Monthly organic enquiries averaged 6–9.
Archer & Still had 22 Google reviews at a 3.9★ average — low velocity, no response strategy. Their Google Business Profile was unclaimed for six months after a previous manager left. Monthly organic enquiries averaged 6–9. Footfall was steady from regulars but new customer acquisition from Google was near zero.
- Full GBP reclaim, verification, and category rebuild with 14 service attributes
- Uploaded 40 high-quality interior and cocktail images with geo-tagged metadata
- Deployed LocalBusiness + FoodEstablishment schema with menu item markup
- Built 38 UK citations with consistent NAP across Yelp, Yell, Designmynight, and SquareMeal
- Launched review acquisition via SMS to past booking list
- Produced 6 borough-specific location pages targeting Hackney, Bethnal Green, and adjacent neighbourhoods
- Local link campaign securing placements in Time Out London, East London Lines, and a Tower Hamlets BID feature
Campaign start: March 2023. Map Pack #1 achieved: September 2023 (month 6). Reviews: 22 → 91 over 9 months. Monthly organic enquiries: 6–9 → 52. No paid advertising used throughout.
Approached us January 2024 with duplicate GBP listings suppressing their Map Pack visibility, ranking page 3 for "dentist Camden" and page 2 for "NHS dentist Kentish Town." Monthly new patient enquiries: 14–18.
The practice had 31 reviews at 4.2★ with no owner responses on record. Duplicate GBP listings from a previous address were suppressing Map Pack visibility. The Dentally booking system link was broken on their profile. Monthly new patient enquiries from Google: 14–18.
- Identified and removed duplicate GBP listings — resolved in 19 days
- Full GBP rebuild: medical categories, NHS designation flagged, appointment link configured to Dentally booking system
- Deployed MedicalBusiness + Dentist schema with NHS pricing schema markup
- Full technical SEO audit resolved 14 crawlability issues
- Treatment-specific pages for Invisalign, teeth whitening, emergency dentist, and children's dentistry — each geo-targeted to Camden borough and four surrounding postcodes
- Review acquisition system: 99 reviews at 4.6★ within 10 months
Campaign start: January 2024. Map Pack #1 achieved: Month 7. Page 1 position 2 organic for "NHS dentist Camden." Monthly new patient enquiries: 14–18 → 61. GBP profile views up 290%. The practice closed its NHS waiting list within 11 months of campaign start.
Strong offline reputation but no digital presence. Ranking page 5 for "commercial solicitors London." No Google Business Profile. Thin WordPress pages. Monthly organic enquiries: 3–5.
- Created and verified GBP from scratch with LegalService + Attorney schema across 11 practice area pages
- Full topical map: commercial litigation, contract disputes, shareholder disputes, employment law, insolvency — each geo-targeted to City of London, Canary Wharf, and 6 financial district postcodes
- 8,400 words of E-E-A-T legal content with named solicitor authors and cited case law
- 38 citations built including Law Society directory and EC1 BID listing
Page 1 organic for "commercial litigation solicitors City of London" at month 8. Map Pack position 2 for "commercial solicitors EC2." Monthly enquiries: 4 → 38. Three new retainer clients in months 9–12 with combined annual fee value of £186,000.
Spending £1,100/month on Google Ads. Cost-per-lead had risen 340% in 18 months. One GBP listing covering three boroughs but incorrectly configured. Only 11 reviews. Target: reduce Google Ads dependence by building sustainable organic presence across Bromley, Croydon, and Lewisham.
- GBP service-area configuration rebuilt to cover all three boroughs with correct radius settings and Emergency service markup
- 52 citations built including Checkatrade, MyBuilder, TrustATrader, and borough-specific council supplier directories
- 9 borough location pages produced for Bromley, Croydon, Lewisham, Beckenham, Penge, and adjacent areas
- Review acquisition system: 74 new reviews in 7 months
Map Pack #1 Bromley, #2 Croydon, #3 Lewisham. Google reviews: 11 → 85 at 4.8★. Monthly organic leads: 44. Google Ads spend reduced from £1,100 to £420/month. Total monthly marketing cost down 38% while leads increased 210%.
Existing GBP was incomplete — no menu link, no online booking integration, no secondary categories. Photos were 3 years old and showed an outdated interior. Only the primary category "Restaurant" was selected. Review velocity had stalled at 4 per month for over a year.
- Full GBP rebuild: added "Italian Restaurant," "Wine Bar," and "Romantic Restaurant" as secondary categories
- Connected OpenTable booking link to GBP reservation button
- FoodEstablishment + Menu schema markup with individual dish items and prices
- 24 new professional food and interior photos with geo-tagged metadata tagged "Upper Street N1"
- Location pages for "Italian restaurant Angel," "Italian restaurant Highbury," and "pre-theatre dining Islington"
- Review velocity system increased monthly reviews from 4 to 23 per month
Map Pack #1 for "Italian restaurant Islington" at month 5. Top 3 for "Italian restaurant Upper Street," "Italian Angel," and "pre-theatre dining Islington." Online reservations up 290%. Direction requests from GBP up 156%.
80% of bookings came via Booking.com and Expedia at 22–28% commission. Website had no schema markup. GBP had no booking link, no room category details, and photos were stock images that did not represent the actual property. Monthly direct bookings: 11–14.
- Hotel schema deployed covering room types, amenities, check-in times, and pricing range
- GBP booking link connected directly to their property management system
- Location pages for "boutique hotel near Covent Garden tube," "hotel near Royal Opera House," and "hotel near Strand" built with landmark targeting
- Introduced "Book Direct — Free Breakfast Included" offer, promoted via GBP posts weekly
- Real property photography: 48 images replacing all stock photos, geo-tagged WC2
- Foursquare listing claimed and fully optimised for AI search visibility
Top 3 Map Pack for "boutique hotel Covent Garden." Monthly direct bookings: 11 → 43. Direct booking revenue share increased from 20% to 50% within 9 months. Estimated annual OTA commission saving: £24,000.
GBP had no secondary categories, no takeaway option flagged, and no opening hours for Sunday. No menu link. 4.8★ from 41 reviews but review velocity had stalled at 2 per month. The café had no location-specific content on their website.
- Added "Coffee Shop," "Breakfast Restaurant," and "Brunch Restaurant" as secondary GBP categories
- Set up weekly GBP post schedule: daily specials, seasonal drinks, community events
- Simple review QR code on receipts: reviews increased from 41 to 112 in 4 months
- Location-specific pages for "coffee Broadway Market," "café London Fields," and "brunch Hackney"
- Updated menu with full text content replacing the PDF that Google could not index
Top 3 Map Pack for "coffee London Fields" within 60 days. Top 3 also for "café Broadway Market" and "brunch Hackney E8." GBP website clicks up 67%. Owner reported "a noticeable increase in new customers mentioning they found us on Google" from week 8 onward.
GBP existed but had no secondary categories, no service descriptions, and only 8 reviews. Website had not been updated in 3 years. No schema markup of any kind. Thin practice area pages with fewer than 300 words each. The firm served Bromley, Orpington, and Beckenham but only had a homepage referencing "South London."
- GBP rebuilt: "Family Law Solicitor," "Divorce Lawyer," "Child Custody Solicitor" as secondary categories
- LegalService + Attorney schema deployed across 9 practice area pages
- Topical map covering: divorce, financial remedy, child arrangements, cohabitation disputes, pre-nuptial agreements — each geo-targeted to Bromley, Orpington, Beckenham, and West Wickham
- 12 location-specific landing pages produced with E-E-A-T content attributed to named solicitors
- Review acquisition: 8 → 67 reviews at 4.7★ over 8 months
- Bromley Law Society directory citation and local BID membership listing built
Map Pack #1 for "family solicitor Bromley" at month 6. Page 1 for 12 keywords including "divorce solicitor Bromley," "child custody solicitor BR1," and "family law Orpington." Monthly organic enquiries: 2–4 → 29.
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